Quick Answer

GPSR (General Product Safety Regulation) applies to all physical products sold to EU consumers. Shopify sellers preparing to sell to the EU may need to appoint an EU Responsible Person, add product safety documentation and ensure traceability. Review each requirement carefully before listing products on EU-targeted Shopify stores.

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GPSR guide specifically for Shopify sellers. Covers the General Product Safety Regulation, EU Responsible Person requirements, and product safety documentation topics.

Who does GPSR apply to?

GPSR applies to all sellers — whether based inside or outside the EU — who sell physical products to consumers in the European Union. Shopify sellers with EU-targeted stores, EU fulfillment setups or cross-border Shopify sales may need to comply with GPSR requirements.

What Shopify sellers may need to prepare

  • Determine whether GPSR applies to your products and selling model
  • Confirm whether you need an EU Responsible Person
  • Appoint an EU Responsible Person if you are a non-EU seller
  • Prepare product technical documentation and safety information
  • Add EU Responsible Person contact details to your Shopify product listings
  • Set up traceability records for your products
  • Review Shopify GPSR compliance resources and app integrations

Common GPSR mistakes for Shopify sellers

Assuming GPSR only applies to certain product categories — it applies to all physical products

Forgetting that EU Responsible Person details must appear on product packaging and listings

Not keeping product technical documentation accessible

Assuming your platform's terms mean you are exempt from compliance obligations

Service options

Shopify sellers who need support with GPSR compliance can request quotes from qualified compliance service providers through EUReadySeller.

Official Sources

Official and authoritative sources for compliance topics.

Frequently Asked Questions

01 What is GPSR?

GPSR (General Product Safety Regulation) is EU Regulation 2023/988 that applies to all physical products sold to EU consumers. It requires product safety documentation, traceability, and in some cases an EU Responsible Person.

02 Who does GPSR apply to?

GPSR applies to sellers of physical products to EU consumers — whether based inside or outside the EU. Online sellers on Shopify, Amazon, Etsy, WooCommerce or any other platform may need to comply.

03 What does a Shopify seller need to do for GPSR?

Shopify sellers preparing to sell to EU consumers may need to: assign an EU Responsible Person, add product safety documentation, include EU Responsible Person details on product listings, and ensure traceability documentation is in place.

04 Do I need an EU Responsible Person under GPSR?

If you are based outside the EU and selling physical products to EU consumers, you likely need an EU Responsible Person under GPSR. EU-based sellers typically do not need one.

05 Where can I find official GPSR information?

The European Commission publishes official GPSR guidance at single-market-economy.ec.europa.eu. The full regulation text is available at eur-lex.europa.eu as Regulation 2023/988.

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