EU Seller Compliance Checklist for Ecommerce Sellers
A practical EU seller compliance checklist covering GPSR, EU Responsible Person and EPR packaging topics for ecommerce sellers preparing to sell to the EU.
Quick Answer
This checklist helps ecommerce sellers identify GPSR, EU Responsible Person and EPR packaging topics to review before selling physical products to EU consumers. Complete each section relevant to your business to scope your compliance preparation.
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A practical checklist covering GPSR, EU Responsible Person and EPR packaging topics that ecommerce sellers may need to review before selling to EU consumers.
Who this checklist applies to
This checklist applies to ecommerce sellers — on Shopify, Amazon, Etsy, WooCommerce or any custom store — who sell or plan to sell physical products to consumers in the European Union. If you sell from inside or outside the EU, GPSR obligations may apply.
GPSR Compliance Checklist
- Identify whether GPSR applies to your products and selling model
- Determine if you need an EU Responsible Person (non-EU sellers typically do)
- Assign an EU Responsible Person if you are outside the EU
- Prepare product technical documentation
- Add EU Responsible Person contact details to product listings
- Ensure product traceability records are in place
- Review incident reporting procedures
EU Responsible Person Checklist
- Confirm whether you need an EU Responsible Person under GPSR
- Select and appoint a qualified EU Responsible Person
- Share product documentation with your EU Responsible Person
- Ensure EU Responsible Person details appear on product packaging and listings
EPR Packaging Checklist
- Identify which EU countries you sell to (Germany and France are most active)
- Determine whether EPR packaging registration applies
- Register with relevant EPR scheme(s) — e.g., LUCID in Germany
- Report packaging volumes to EPR schemes
- Pay recycling contributions based on packaging weight and material
- Retain registration numbers for platform verification
Common Mistakes to Avoid
Registering with a provider does not automatically make your store compliant. Each seller's situation is different.
EPR rules differ by country. Selling to Germany without LUCID registration is a common and costly mistake.
Non-EU sellers shipping to EU consumers need an EU Responsible Person under GPSR. This is a legal requirement, not optional.
Product listings must reflect your own compliance information. Generic or incorrect information can create risk.
Service Options
If you need help completing any section of this checklist, you can request quotes from qualified EU compliance service providers who specialize in GPSR, EU Responsible Person, and EPR packaging topics.
Official Sources
Official and authoritative sources for compliance topics.
Official European Commission page covering the General Product Safety Regulation.
Full text of EU Regulation 2023/988 on general product safety.
Amazon's guidance on Extended Producer Responsibility for sellers in EU markets.
Germany's central packaging register (Zentrale Stelle Verpackungsregister) for EPR registration.
Frequently Asked Questions
01 Who needs to review the EU compliance checklist?
Any ecommerce seller — on Shopify, Amazon, Etsy, WooCommerce or a custom store — who sells physical products to consumers in the European Union should review the relevant compliance topics.
02 Does completing this checklist mean my store is compliant?
No. This checklist helps identify topics to review. It is not a compliance determination and does not replace advice from qualified legal counsel or a compliance provider.
03 What is GPSR?
GPSR stands for General Product Safety Regulation (EU) 2023/988. It applies to all physical products sold to EU consumers, requiring product safety documentation, traceability, and in some cases an EU Responsible Person.
04 What is an EU Responsible Person?
An EU Responsible Person is a natural or legal entity based in the EU designated by a non-EU manufacturer to ensure compliance with GPSR obligations. Non-EU sellers typically need one.
05 What is EPR packaging registration?
Extended Producer Responsibility (EPR) is an EU environmental regulation requiring sellers to register for packaging recovery in the countries where they sell. Germany and France have active EPR packaging schemes.
Ready to scope your compliance situation?
Use the free checker to identify which topics apply to your store.