GPSR Product Safety Information Checklist for Ecommerce Sellers

Who this applies to

This checklist is for ecommerce sellers — including Shopify, Amazon, Etsy, WooCommerce and DTC brands — who sell or plan to sell physical products to consumers in the European Union and want to understand the product safety information areas they may need to prepare under the General Product Safety Regulation (GPSR).

The checklist is particularly relevant for non-EU sellers of consumer products who may need to appoint an EU Responsible Person, and for sellers across all platforms who want to prepare their product information before engaging a compliance provider or listing on EU marketplaces.

Important: This checklist is educational guidance. It does not determine compliance. Product categories, platform rules and national market requirements may vary. Consult official sources and qualified providers for your specific situation.

How to use this checklist

Work through each section of this checklist for each product you sell or plan to sell to EU consumers. Not every item may apply to your situation — the relevant areas depend on your product category, target EU markets and supply chain structure.

Use the EU Seller Compliance Checker to identify which topics apply to your business. If you need help preparing product information or understanding GPSR obligations, you can leave a message or review the EU Compliance Provider Directory.

1. Product identity information

Sellers may need to prepare the following product identity details. The specific items needed may vary by product category and platform:

• Product name (as listed on marketplace and packaging)
• Model number, type identifier or batch/serial number where relevant
• Product category or categories
• SKU or listing identifier used across selling platforms
• Product images showing front, back, sides and any relevant details
• Material or composition notes where relevant to safety
• Listing URLs from each selling platform

2. Manufacturer information

Sellers may need to have manufacturer details on hand. If you are the manufacturer, prepare the information as applicable. If you buy from a supplier, request this information from them:

• Manufacturer name (legal business name)
• Manufacturer postal address
• Manufacturer contact email or phone
• Non-EU manufacturer context — note if manufacturer is outside the EU
• Technical documentation or safety data sheets available from the manufacturer
• Declaration of conformity or other EU conformity documents if applicable

For non-EU manufacturers selling into the EU, an EU Responsible Person may need to be identified. See the Do I need an EU Responsible Person? guide and EU Responsible Person service page for more context.

3. Importer and distributor topics

Depending on your supply chain, the following areas may be relevant to review:

• Importer details — name and address where you or a partner import into the EU
• Distributor or fulfilment chain considerations — who holds or stores the product before sale
• Amazon FBA, Shopify Fulfillment Network or other fulfilment service context
• Customs and import duty documentation where relevant

Note: Not every seller has importer or distributor obligations. Review your supply chain and consult official guidance or a compliance provider for your specific situation.

4. EU Responsible Person topics

If you are a non-EU seller of consumer products, you may need an EU Responsible Person to act as the point of contact for product safety matters under GPSR. The following areas may apply:

• Identify whether an EU Responsible Person is required for your product category and target markets
• EU Responsible Person name and contact details where relevant
• Documentation to be held by the EU Responsible Person
• Role and scope of the EU Responsible Person arrangement
• Renewal and ongoing obligation terms

See the Do I need an EU Responsible Person? guide and EU Responsible Person service page for more information.

5. Safety warnings and use instructions

Sellers may need to prepare or gather safety warnings and instructions relevant to their product. The specific warnings needed depend on the product category and foreseeable risks:

• Safety warnings for foreseeable risks associated with the product
• Age restrictions or child safety considerations where applicable
• General use and assembly instructions
• Charging, battery or power safety instructions where relevant
• Storage and maintenance instructions where relevant
• Disposal and environmental safety information where applicable
• Language of instructions for each target EU market

Note: Generic warnings copied from other products may not be appropriate. Warnings should match the specific product and its foreseeable uses. Consult the product manufacturer or a qualified compliance provider for guidance on your specific product category.

6. Language and market considerations

Product safety information may need to be available in the language of the consumer market where the product is sold:

• Identify the EU languages required for each target market
• Translate warnings, instructions and labelling to the relevant EU languages
• Product documentation and safety data sheets in target market languages
• Online product listing safety information in the relevant language
• Identify which EU countries you plan to sell into

Some EU countries may have additional language or labelling requirements for specific product categories. Review official national guidance for each target market.

7. Packaging, label and product page consistency

Consistency between product labelling, packaging, documentation and online listings may help support traceability and consumer safety:

• Physical product label — product identity, manufacturer, EU Responsible Person where relevant, warnings
• Product packaging — consistency with label information
• Product documentation — instructions and safety information included
• Online product detail page — safety information accessible in listing
• Marketplace listing fields — review and complete all required product safety fields
• Safety information images — upload product label and warning images to listing where supported

8. Platform-specific notes

Each selling platform has its own GPSR compliance process, listing fields and evidence request interface. Platform interfaces and requirements may change over time. Always review the latest platform guidance for your selling channel.

For a plain-English comparison of GPSR, EU Responsible Person, EPR packaging, WEEE and battery topics, see the EPR packaging vs WEEE vs batteries guide.

9. What to prepare before contacting a provider

Before reaching out to a compliance provider or using the message form, having the following information ready may help:

• List of product categories you sell
• Target EU selling countries
• Selling platforms (Shopify, Amazon, Etsy, etc.)
• Manufacturer name and address for each product
• Whether you already have an EU Responsible Person arrangement
• Any existing product safety documentation or registrations
• Any platform warnings or compliance requests you have received
• Urgency and EU market launch timeline

Common mistakes to avoid

Future download note

A downloadable version of this checklist may be added later. For now, use this page to prepare your product information before using the EU Seller Compliance Checker or contacting a qualified provider.